The Book Thief NYT DPS

New movie The Book Thief wiped out two pages of the New York Times (translation: took out a DPS ad and ran just one 12pt url at the bottom of page two).

The ad ties into the message of the movie’s larger ad campaign, “Imagine a world without words,” and the film itself, which is about a young girl in Nazi Germany who steals books from war-torn areas and shares them with others.

You can see the microsite here

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  11. saumenschliesel reblogged this from mrrickrock and added:
    this is brilliant
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  14. fourteenacross reblogged this from mrrickrock and added:
    Markus Zusak tweeted a picture of this ad in the wild, with full NYT pages surrounding it, and I teared up. I have no...
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