Less is more.
I’ve just started reading Essentialism by Greg McKeown.
This image arrives early in the book and is reenforced throughout.
Our Energy, Time and Attention are limited resources. We can chose to spread them wide and shallow or go narrow and deep on a small number of things.
Essentialism is built around the latter.
Doing Less, Better.
Beach Floor Decal
Nice idea in theory… but in practice it looks like a mess. Perhaps in a more welcoming setting this could work though.
A smart use of floor media.
Smart Car Cinema Ad
Just a little advert.
Whoomp! There It Is
Have You Been Flying BLAH Airlines?
Eleven Inc. just made a 6 hour preroll for Virgin America. No really.
The North Face Climbing Wall - Never Stop Exploring
Great stunt form The North Face. Climb! Climb!
New work from South Korean agency Innored.
Mercedes-Benz Dirty Dancing
Oh my… did I just see what I thought I saw…?
This is wrong on so many levels!………………… :D
Pictionary Mall Surprise | Mattel Games
Amazing what a TV screen can do for you these days… Not that this isn’t great work, but it’s amazing how making the guy play Pictionary with you from a tv screen rather than directly in person, attracts so much more attention… We are truly screen-addicted!
That being said, the idea and execution, from Toronto-based agency TrojanOne are great.
Always loved Pictionary.
Snickers Mr Bean
AMV BBDO introduce Mr Bean to the Snickers campaign.
Ouija Psychic Terror
Think you can handle the ouija?
Latest stunt to promote the horror movie “Ouija”
Jerry Seinfeld picks up his Clio Award
Tru dat. Lost mine years ago… :D